Wednesday, September 12, 2012

Three of “Agency Five” Publishers in Alleged E-Book Price-Fixing Conspiracy with Apple Settles Antitrust Lawsuits with Feds, States for $69 Million


In a press statement released Friday, Nevada Attorney General Catherine Cortez Masto announced that Hachette Book Group, CBS Corp's Simon & Schuster and News Corp.'s HarperCollins Publishers - three of the so-called “Agency Five” publishers, the other two being Macmillan and Penguin - which have been named along with Apple Inc. in government antitrust lawsuits alleging illegal e-book price-fixing conspiracy have agreed to a multi-million dollar settlement with the Department of Justice and fifty-four states and territories including the District of Columbia.

Subject to court approval, the settlement would eliminate Apple’s “most favored nation” status with the publishers. According to Masto, the three big publishers also agreed to pay a total of more than $69 million to compensate consumers who purchased e-books during the period of April 1, 2010 through May 21, 2012. Payments will begin 30 days after court approval of the settlement becomes final.   Consumers in Nevada are collectively expected to receive up to $600,000 in total compensation. Eligible Nevada consumers will receive funds in the form of a credit or check from the settlement’s proceeds. Consumers who are eligible will receive direct notice by email.  Notice will also be published in print and web media.  A web site, created and maintained by a claims administer, will also be available providing detailed information on the settlement, Masto’s office announced. The three publishers likewise agreed to pay approximately $7.5 million to the states for fees and costs.

The antitrust lawsuits came about as a result of a probe conducted by DOJ on deals made by Apple with the “Agency Five” publishers two years ago when it launched the iPad and entered into direct competition with Amazon.com and Barnes & Noble. Apple used an “agency model" in its e-book pricing strategy whereby publishers set prices and Apple would take a 30 percent commission. In theory, that pricing model should stimulate competition and encourage varied pricing among the publishers. However, the prosecutors maintain that the parties may have conspired or worked in concert to set or fix the prices of e-books with Apple acting as the "hub" of coordination. They contend that by moving from a "wholesale model" to an "agency model," and through collaboration with Apple, the publishers allegedly ended retail price competition. The lawsuit accuses Apple of facilitating the transition with the clear understanding that it would result in higher prices. The complaint in fact quotes the late Steve Jobs as saying, "We'll go to [an] agency model, where you set the price, and we get our 30%, and yes, the customer pays a little more, but that's what you want anyway."

Recently, the DOJ has been taking on large tech companies like Apple to force some policy changes. Most notably, in 2010  it was able to come to a deal with Apple, Google, Pixar, and others to terminate their "no employee poaching" agreements with each other under threat of a possible lawsuit.